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Search Engine Optimization (SEO) has changed a lot over the period of time and have become one the most important element to get ranked in Google and other search engines. The way customers and brands interact has changed and ways to reach your target market for the brands has also changed. Now more and more people have access to smartphones and more customers are coming online to search for products and services. The difference between Online and offline marketing has blurred, so the importance to rank on the first page as well. Search engine optimization (SEO), in its simplest terms, is the process of making changes to your website to make it more visible to search engines and improve your site’s rank.

Local SEO is an act of optimizing your business’s online presence so that business websites show up in those local searches. In the process of optimizing sites for Local SEO link building plays an important part, the quality of linked sites define the parameter of ranking on Google search engine. It’s important for your business to rank in relevant local searches because 50% of searchers visit businesses within 24 hours of the user search. Therefore getting a backlink from smart sites become more important to attract prospects to the web pages. Other than smart sites home page optimization, metadata optimization, google my business page, Social media signals and valid reviews also plays an important role in Local SEOi

Optimizing a business for local SEO is very much related to location. Search engines got to know exactly where your business is located so that when someone searches for a location, the search engine can find the businesses that are located there.



Your company is providing awesome products and services to the customers and has a list of positive customer testimony. Still your website is not raking in the first page of Google and your competitor is ranking higher even being new in the industry. You are not alone, many business have the same question in their mind. In today’s world more customers than ever are looking for solutions online on Google and other search engines. Website ranking on Search engines is based on certain factors, to rank higher you need to outrank your other competitors. First, you need to find out all the SEO errors and fix them to attract more search traffic followed by more customer acquisitions in your business.

That’s where SEO analysis comes in the picture to help you to understand web page relevancy against other players in the search engine. Seo analysis is important to achieve a high ranking, drive more search traffic, deliver a better experience to your site visitors, and conversion rate optimization. Based on multiple factors SEO analysis helps to make informed decisions in optimizing website SEO, some are: website visibility on Google, URLs, Meta descriptions, Titles and Heading analysis, Evaluate Incoming Links. Analyze Your Spam Score. Check Your Internal Links. Broken links analysis, page speed, website content and Image audit.


User behavior is changing, now approximately 70% traffic comes from mobile and it’s imperative to plan for mobile-optimized websites to win Search Engine competitions in the respective industries.


Mobile SEO includes search engine optimization techniques like faster website loading on mobile, improved experience of visitors and increases website creditability for Google and customers. 


Google prefers mobile-first indexing and shows search results based on user behaviors which majorly depend on devices. More users are searching on their mobile with more emphasis on visuals hence images and videos also appear in search. As mobile queries are increasing, so mobile SEO importance can’t be overlooked.


Copywriting is an art of creating content that attracts or convince the readers/visitors to click on call to action, order any product, subscribe newsletter, Share on social platforms or take some other action that achieves the purpose of creating that content. Copywriting follows the people-first mantra, focus on what your target customer wants.


Your content must accomplish two goals: first, appeal to the end-user (customers, clients, prospects, readers, etc.) and second, solve a specific problem. But, how does one create content that meets those goals? How does one create content that ranks well with Google and also persuades people? Any content should have two major objectives:  1. Appeal to the end users like readers, prospects, customers or repeated buyers to take actions in favor of content.  2. Content should solve some specific problems of the user or audience. Context is equally important to bind readers to the end of any specific piece of content.  SEO copywriting has become important to rank high on Google search Google started rolling out its updates.

Google determines the relevance of your page by analyzing its content supported several factors, including where and the way often one uses certain words in that piece of content.


If one creates useful, compelling and valuable content that targets specific keywords in a way so that people will gladly take action or share on social media platforms it attracts readers and Google in the same way. This increases the authority and relevance of your content and improves its ranking in Google for the chosen keywords. So once any content highly recommends something, Google sees its relevancy and it achieves greater SEO content results.  SEO copywriting helps you target customers and solve their specific problems with well-crafted content. By keeping in minds Google’s Ranking Algorithm components once can create highly useful content that ranks well in Google and simultaneously funnels paying clients or customers for online business. 


National SEO is a part of long term digital marketing strategy which gives a competitive advantage to a brand over local competitors. National SEO is not very different from Local SEO except main focus on broad keywords then specific geographical keywords. Strategies involve National SEO not only increase your brand reach in the targeted country even helps to build more authenticity towards Brand which results in more clients and increased ROI.


Through well researched and planned National SEO strategy first optimize website for target users to attract high ranking in Search Engines. National SEO strategies can be very beneficial in optimizing different facets of the website to make sure a higher ranking in search engine visibility. To secure top Search Engine rank through National SEO, one has to do multiple things like advanced keyword research, Keyword mapping & focus strategy, On-site content & SEO optimization, Google Maps optimization and many other activities.

  1. Plan advanced keyword search focused on the wider audience to enhance content relevancy.
  2. Employ long-tail keywords vs. broad keywords as a method of creating queries more specific.
  3. Incorporate Google Map optimization into the campaign.
  4. Promote your business through consistent guest posts.
  5. Create infographics and other visual media to provide valuable information in an efficient and creative way.

Businesses operating in multiple locations can get more benefits through National SEO, it helps them to establish long term partnerships with their clients irrespective of their geographical presence.


Link building is the process of getting other websites to link back to your website which helps to secure it’s a higher rank in Google search engine. Google’s algorithms are complex and always evolving, but backlinks remain a crucial factor in how Google determines which websites rank particular keywords.

Building links is one of the varied tactics utilized in SEO as links are an indicator to Google that your site also has a top-quality resource that deserves a citation. Websites with more backlinks tend to earn higher rankings in Search engines.

In link building, strategy web pages get the link to others by acquiring hyperlinks from those websites and apply them to your own site. It helps users navigate between different pages on the web. 

Search engine crawl different websites pages through linked sites.

To rank higher in Google and other search engines link building is one of the most important factors, which depends on:


  • •          Linking pages authority and trust for Google
  • •          The content and SEO optimization of the respective websites.

•          The anchor text of the incoming links.

There are a number of link building strategies used to get external websites to link like Content Creation & Promotion, getting Reviews & Mentions about products and services on popular blogs, people with a large social media following, Links from Friends & Partners in related industry or niche. Guest blogging, broken link building and Community site link building activities are also beneficial for link building

Link building is a crucial aspect of SEO process. If one has not yet employed link building strategies in marketing structure, they are possibly missing out on potential business strategies help to create high-quality SEO marketing campaigns which will help businesses to thrive.